Core Values: mutual respect, integrity, entrepreneurship and innovation, growing with employees and customers

JiChang Spirit: self-confidence, strive for excellence, the courage to challenge, never give up

Business Philosophy: faithful management, win-win cooperation

Management Philosophy: positive communication, focus on execution

Market Outlook: close to market, up to customers, leading the industry

Customer Concept: create satisfaction, win-win partnership

Professional Concept: professional Research & Development, specialized marketing, disciplined management, professional service